A Bootcamp Studio
Finally Knows
Its Numbers.
How United Fitness went from checking the bank balance every day to seeing every revenue stream at a glance.
Classroom-Style Bootcamp & CrossFit, Built on Guesswork.
United Fitness is a classroom-style bootcamp and CrossFit fitness studio with three locations and a team of six trainers. After eight years in business, the studios were thriving in the gym. The back office, though, was running on instinct.
Elizabeth Campanile · Founder, United Fitness
We literally lived on the bank balance, guessing at cash flow every week.Elizabeth Campanile · Founder, United Fitness
No Process.
Then A System.
- ×No monthly bookkeeping process
- ×Checked the bank balance daily
- ×Guessed cash flow week to week
- ×Books never closed
- ×QuickBooks a mess, wrong balances
- ×Zero reporting, zero visibility
- ×Tax extension filed for 2025
- ›Books cleaned up & kept current
- ›Monthly analysis report
- ›Every revenue stream at a glance
- ›Cost of Goods Sold analysis
- ›Open line to their team
- ›Commentary that drives decisions
- ›Profitability by location
The Turning Point.
Running on Instinct
For eight years the United Fitness founders poured their energy into the studio floor. The books were another story. There was no real monthly process, payroll aside, and cash flow was a weekly guess based on whatever was in the bank. The books were never truly closed, and recurring member revenue was never tracked back to the right location.
"We literally lived on looking at the bank balance every day, guessing at cash flow for the week."
The Breaking Point
QuickBooks had drifted into a mess of incorrect balances, with zero reporting and no visibility into cash flow. The founders wanted to grow but couldn't see where the bottlenecks were. The tipping point came when their tax accountant had to file an extension for 2025 because the books simply weren't ready.
"It was time to get someone on this who could handle it going forward."
Finding Luke
An Instagram ad positioning Luke as a specialist in the boutique gym and fitness space caught their eye. One quick 20-minute call was all it took. Luke got straight to work: the books were cleaned up, and a clear monthly rhythm took the place of the daily bank-balance scramble.
Every Dollar, Accounted For
Today United Fitness gets a monthly analysis report that shows exactly where the money is going, with every revenue stream visible at a glance. A Cost of Goods Sold analysis helps them negotiate better on swag and supplements, and an open line to their Luke team means questions get answered whenever they come up.